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When tech people don't get what users want.

Terrific posting at Mule Design Studios about "the failure of empathy", specifically the empathy of tech people for what real people really want:

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Ken Banks and Joel Selanikio on designing mobile software

Insights from Ken Banks, creator of FrontlineSMS, and Joel Selanikio, creator of EpiSurveyor.org, with thoughts on mobile development: its pitfalls, key points, advantages.

Point #1: "You will never know what the user knows."

Click here to download article (pdf, 80k) and read more.